Mossline

A mark built for the outdoors

A bold, grounded logo for an outdoor gear label. Designed to read at a glance on tags, apparel and app icons.

Demo Client

Logo, Wordmark, Brand Guidelines

Black cylindrical bottle on concentric dark sand ripples

Black bottle half-buried in swirling dark sand

Tall black bottle standing on rippled dark sand

Black bottle on textured grey sand in soft side light

The Challenge
An outdoor brand’s logo has to survive everything: embroidery, rubber patches, tiny tags and app icons. Most of Mossline’s first ideas fell apart below 20px.

The Approach
We built a heavy monogram on a strict grid, with a mountain ridge hidden inside the M. A matching wordmark and three lockups cover every surface the brand needs.

The Outcome
One mark that reads clearly from a jacket sleeve to a phone screen, with a guideline book so every future product gets it right.

Other Works

PedrooStudioz@2026